Unchanged for decades, the Nat Sherman portfolio of Legacy brands was given a well-needed refresh to modernize it. For the majority of these super premium brands, brand identity colors and established design assets were necessary elements for the rebrand, while others were redesigned from the ground up. Premium papers, unique inks, assorted textures, varied embosses and gold dusting helped elevate the visual and tactile experience for consumers while retaining its super premium position.
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